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How to Work with LF Marketing

How to Work with LF Marketing

How We Work with Projects

  • Project onboarding

    • Creation of project logo and website

    • Announcement of project formation

  • Following onboarding, we rely on the project communities to request support as needed, and keep us informed of major releases and other initiatives

  • We additionally proactively share opportunities with project leads, Ambassadors, and the MAC, such as upcoming event CFPs, availability of meetup space at events, opportunities to contribute to articles and reports, etc.

What We Ask of Members and Projects

  • Keep us apprised of planned announcements related to LF Energy projects

  • Share your deployment stories as case studies, which help project communities grow

  • Volunteer to speak at events and on webinars

  • Apply to become an LF Energy Ambassador

  • Ensure your organization has a representative on the MAC

    • Meetings the last Thursday of the month at 7am US Pacific

    • Email list to keep you apprised of marketing opportunities

    • Insight into all the visibility activities LF Energy is engaged in

    • The ability to influence marketing messaging and priorities

    • Even if your representative cannot attend the monthly meetings, it is important to have someone so we can keep them informed of our activities

List of Services Offered by LF Marketing

  • Website maintenance

  • Graphic design (including project logos)

  • Event support and promotion

  • Webinars

  • Content development

    • Articles

    • Blogs

    • Case studies

    • White papers

  • Research

  • Running the Marketing Advisory Committee (MAC) and Ambassador program

  • Annual marketing plan development

  • Messaging development

  • Media relations

    • Responding to inbound inquiries

    • Proactive story pitches

    • Press releases

  • Third-party event speaking opportunities

  • Slide decks

  • Email marketing

  • Social media management

  • Reporting

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