How to Work with LF Marketing
- Daniel Brown
How We Work with Projects
Project onboarding
Creation of project logo and website
Announcement of project formation
Following onboarding, we rely on the project communities to request support as needed, and keep us informed of major releases and other initiatives
Use the marketing request form at https://marketingrequest.lfenergy.org
We additionally proactively share opportunities with project leads, Ambassadors, and the MAC, such as upcoming event CFPs, availability of meetup space at events, opportunities to contribute to articles and reports, etc.
What We Ask of Members and Projects
Keep us apprised of planned announcements related to LF Energy projects
Share your deployment stories as case studies, which help project communities grow
Volunteer to speak at events and on webinars
Apply to become an LF Energy Ambassador
Ensure your organization has a representative on the MAC
Meetings the last Thursday of the month at 7am US Pacific
Email list to keep you apprised of marketing opportunities
Insight into all the visibility activities LF Energy is engaged in
The ability to influence marketing messaging and priorities
Even if your representative cannot attend the monthly meetings, it is important to have someone so we can keep them informed of our activities
List of Services Offered by LF Marketing
Website maintenance
Graphic design (including project logos)
Event support and promotion
Webinars
Content development
Articles
Blogs
Case studies
White papers
Research
Running the Marketing Advisory Committee (MAC) and Ambassador program
Annual marketing plan development
Messaging development
Media relations
Responding to inbound inquiries
Proactive story pitches
Press releases
Third-party event speaking opportunities
Slide decks
Email marketing
Social media management
Reporting